Changing Seasons and Changing Business

Staying top of mind for your customers year round seems like a daunting task. This is where seasonal products come in, offer the opportunity to foster a strong relationship with your community and help build a healthier sales funnel. Let’s chat about how and why a seasonal calendar of products can benefit your small to medium sized business. 

Creating a Sense of Urgency

One of the primary benefits of seasonal products is that they create a sense of urgency in shoppers. When people know that something is only available for a limited time, they are more likely to make a purchase out of fear of missing out on the experience. This sense of FOMO (fear of missing out) can build a healthy funnel for your business year round as your swap out products periodically. 

Encouraging Repeat Business

Seasonal products can be a great way to encourage repeat business. By creating a limited-time product for each season or approaching holiday, you can create a sense of anticipation among your customers. This anticipation can help to keep your brand on their mind and encourage your customers to return to your business again and again.

Building Customer Loyalty

Many industries see most of their sales during Q4 due to the holiday season. Seasonal products give your business the opportunity to keep the holiday rush year round by engaging in every seasonal event or minor holiday that comes along. This keeps your customers engaged and returning to your door year in and year out. 

Differentiating from Competitors

In a crowded marketplace, it can be challenging to differentiate your business from competitors. However, seasonal products that are unique to your business offer a great opportunity to stand out from the crowd. You have the ability to create a point of differentiation that sets your business apart from competitors.

Creating Buzz and Word-of-Mouth

Seasonal products can be an effective way to create buzz and word-of-mouth about your business. When you offer unique and interesting items that are limited in their lifespan, your customers are more likely to share them with their friends and family. This can help to spread the word about your business, and attract new customers to your door. 

In conclusion, seasonal products can be a powerful tool for small to medium-sized businesses looking to stay front and centre in people's minds and create a healthier sales funnel. By creating a sense of urgency, encouraging repeat business, building customer loyalty, differentiating from competitors, and creating buzz and word-of-mouth, seasonal products offer a range of benefits for businesses of all sizes. If you're looking to boost your sales and strengthen your brand, seasonal products are definitely worth considering.