Once Upon On A Time, You Started A Business

Emotion is the key. Competition is ripe for business, and you need a way to stand out. One of the most effective ways to differentiate your business and engage with customers is through the power of storytelling. Yes, you need to have a story. I don’t care what industry you’re in, or how big/small you are you need one. 

First and foremost, storytelling helps businesses create a sense of identity and personality. By telling your brand’s story, you’re not this faceless storefront or company. You have something customers can relate to, appreciate and connect with. At a time in which everyone is increasingly wary of where we spend our money storytelling can help you stand out and create a more foundation of trust with your community.

Storytelling  can help you communicate your business’ values and mission. By sharing stories about how/why your business came to be, or how/why your products or services have helped customers, you can show that your brand is more than just a business – it’s a force for good in the world. This can be particularly important for small to medium-sized businesses, as it can help you build a reputation as a business that cares about more than just making a profit. 

Is there a sense of community around your business? By sharing stories about your customers or your team or your history, you can help create a sense of belonging and connection among your audience. This is especially effective for businesses that serve niche markets or that have a strong local presence. With a strong community around your brand there is an impenetrable loyalty that can slightly cushion the business during harder times in the economy.

In whatever industry you’re in, you have competitors. Do you want to survive the competition? Tell your story. Tell us why you went into business. Tell us how you got started. That’s what matters to the relationship with your customers. Save yourself valuable time and money testing out different marketing strategies and just be more comfortable showing a personality to your community.