Video Killed The Marketing Star

Over the past few years, video has become increasingly popular among businesses online in their marketing efforts. While photos have long been a staple of digital marketing, video has quickly risen to prominence and is now outperforming photos most of the time. Let’s talk about why. 

One of the main reasons video is outperforming photo in marketing is the fact that it is a more engaging and immersive form of content. With video, you can convey much more emotion than you can with a single photo. Video allows marketers to tell a story, and create a more emotional connection with their audience. This increased engagement often leads to better conversion rates and creates stronger brand loyalty.

Another factor contributing to the rise of video is the prevalence of social media platforms that prioritise video content. Platforms such as TikTok, Instagram, and YouTube all have a strong focus on video content, and their algorithms tend to favour videos over other forms of content. So much so that a sneaky way many popular Instagram pages have maintained their growth is to make a video of their still image. This little trick is really only deceptive to the algorithms at play and makes it harder for content to be stolen via screenshot. 

In addition to being more engaging and immersive, video also tends to be more shareable than photos. People are more likely to share videos they find interesting or informative with their friends and followers, which can help spread your brand’s message further than you could achieve with still photos alone.

Of course, producing high-quality video content can be a more time-consuming and costly process than using photography. However, the return on investment can be well worth it. The best performing content currently is short form, which is great for you because it means you can batch your content filming. Keep your videos short, simple, and engaging. 

Businesses that want to stay competitive in the digital marketing space should consider incorporating video into their marketing strategies. Especially smaller companies with less resources. Video is far more effective than photo.